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Branded Content

 

Canon

We’ve viewed and recorded the world with their cameras and lenses since the film days. Working for and with Canon definitely gives Blue Barn a unique perspective. We’re informed by seeing it all behind the scenes as well as through their lenses like few others.  Creating content that resonates on an emotional level will take even the cold hard tech pitches to a new level. We know the needs of Canon’s customers. We’ve been that customer, still live in their shoes. And with those experiences Blue Barn can translate that knowledge gained to Canon projects and beyond.

 

 

Christopher Morris

 

Canon commissioned Blue Barn Pictures to produce a 10-part series of interviews with the VII photojournalists. Each interview reveals the life of the photojournalist and examines their work within violent and non-violent events, and the equipment they use to do so. 

 

Most recognize Canon as an international company. But fewer are aware of the number of worldwide locations. So Dentsu, one of Canon’s advertising partners, asked Blue Barn to create a short motion graphics piece to be played on large overhead monitors at Canon’s Global Expo trade show. The top level directive was for this to be short and easy to grasp for the massive crowds at New York’s Javits Center, and for future shows and streaming placement.

Canon Offices

Michele Celentano

 

Canon Explorer of Light Michelle Celentano began to shoot video as more clients requested it, with the added bonus that she could make quality prints from specific 4K video frames. Blue Barn created a 2-part branded documentary-style series with Michelle. She tells us about using the Canon EOS-1D C still camera with 4K video capabilities. And explains her lens choices and how she works to pose and direct families.